Events and reflections. Latest information and fascinations. Formal and less formal events. About this and that on our blog. We invite you to read it :)

31.07.2017

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

29.03.2017

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

10.01.2017

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

21.07.2016

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

25.04.2016

PACKAGE ME MORE 35


Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

18.04.2016

We are looking for staff for our new office in Łódź!

Praca2

For nearly two decades we have assiduously been building our strong position on the market accomplishing more and more demanding branding projects for the biggest brands in Poland.

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29.01.2016

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

18.01.2016

We are responsible for brand design for Orlen

News-orlen

...

24.11.2015

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

25.09.2015

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

17.07.2015

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

19.05.2015

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

27.03.2015

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

19.03.2015

Our article about the design trends in „Marketing w praktyce"


See the latest issue of MARKETING W PRAKTYCE magazine where you can find our article on trends. Enjoy!Download PDF

24.02.2015

PACKAGE ME MORE 28


Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

09.01.2015

PACKAGE ME MORE 27


Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

04.11.2014

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

19.08.2014

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

08.07.2014

PACKAGE ME MORE 24


Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

09.04.2014

PACKAGE ME MORE 23


Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

10.03.2014

Czteryczwarte designs a new brand of bread

Tukan-portfolio

NPD, naming and the visual world creation were the challenge faced by the Czteryczwarte Branding Agency while working on a design of a new bread with tropical fruit commissioned by Zeelandia. This interesting product in a delightful design is already on the market.

Coming up with the right name was the first stage of the creation by Czteryczwarte. Tukan is a wholemeal bread, but first of all, it is with addition of tropical fruits, such as papaya, pineapple, figs and date. In order to emphasize the unique nature of the product, the newly created name is not in a typical naming convention for bakery products.

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26.02.2014

PACKAGE ME MORE 22


Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

18.02.2014

Our article in „Marketing w praktyce”


See the latest issue of MARKETING W PRAKTYCE magazine where you can find our article on trends. Enjoy!Download PDF

05.02.2014

And what with this ECO?

Zaproszenie_na_www_co_z_tym_eko_eng_v1

Is ECO just a passing fad? Or is it a trend that has been developing for many years on the base of the mighty megatrend of sustainable growth? Is it true that these days ECO extends on all our lives? How is it used in marketing? Who finds it attractive and who doesn’t? In which categories does it prove useful and in which it doesn’t? And what has it got to do with the situation in Poland?

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29.01.2014

Czteryczwarte introduces a new visual identification for Fortuna

Do_portfolio_1639

The distinctive and aesthetic design is the effect of the work done by Czteryczwarte Brand Design to develop a new visual identification for the Fortuna brand. The design of the new packaging is a consequence of the change in the brand’s strategy to highlight the natural and health background of its products prepared from fruit and vegetables and free from any unneeded additives.

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15.01.2014

PACKAGE ME MORE 21


Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

29.12.2013

Czteryczwarte with a new brand identification for Łowicz

1a_lowicz

Czteryczwarte agency has created a new visual identification for the Łowicz brand. The final solutions will be introduced onto around 70 packagings of the product lines.

The dynamic market and growing consumers' demands encouraged the Agros-Nova concern to verify its brand strategy for Łowicz, and as a consequence to refresh its visual identification. The agency Czteryczwarte Brand Design was entrusted with the task. The new strategy, expressed by means of the copy "Łowicz the very best", emphasises the high quality of the products and their unique flavour which results from using the best ingredients.

– While working on translating the strategy into the language of design, we concentrated on emphasising these values. We favoured the fresh white. Its clear and minimalist character offers a perfect background for various ingredients. The new brand identification gets the message across in a plain language. Łowicz does not need not fake anyone or colour anything up. In this way, we distinguished the brand on the shelf even stronger - said Paweł Rosiński, the creative director in Czteryczwarte Brand Design.

The refreshed visual identification attracts consumers' attention, which translates into truly impressive sales figures of the products already launched. So far several lines with the new graphics have been introduced, they include syrups Health by Nature, 100% jams and Italian sauces. Around 70 packagings are expected to be changed and the Czteryczwarte designers are now working on them.

08.11.2013

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Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

05.11.2013

Czteryczwarte wins a prize in the high-profile Must Have contest

Must-have

The design created by Czteryczwarte Brand Design for the line Łowicz Premium was awarded in this year's edition of the Must Have contest organized within the Łódź Design Festival.

The Must Have contest aims at showing the quality Polish design. The market review and selection of the most valuable entrants are performed by the Board of Experts specially formed by representatives of the media and the most important design centres in Poland. What's interesting the nominated products not only must originate from Poland but should also be available in shops.

The Łowicz Premium line, which was recognized in the contest and had been designed by Czteryczwarte, comprises 100% jams, functional syrups and Italian sauces The packaging features a clear and well thought-out design which contributes to the brand's distinctive presence on the shop shelves.

"We pride on the success of our design in the Must Have contest. The fact that we were among the winners of the Polish design review is even more worth noticing as in this case the jury's verdict is in accord with the spontaneous reception of the consumers who note the quality of the packaging we design. This also demonstrates that good design doesn't need to be elite to be recognized by both the experts and mass audience - said Paweł Rosiński, Creative Director at Czteryczwarte Brand Design.

04.10.2013

Why is it important to invest in the real value: in new business models, products or consumer experience?

Seminarium-brand-image-en

About the speaker: Jarosław Chludziński, branding, design & communication consultant with 18 years of experience in management, strategy and communication: 10 years in PZL (CEO, strategy director, planner), 4 years in Dragon Rouge (CI & packaging design), 4 years in Grupa A5 (corporate branding), currently working for Czteryczwarte and Ambasada.

The seminar will take place on 9 October 2013, 10.00-12.00 am, at our premises: ul. Drużbackiej 11, Warsaw. To register, please contact Joanna Aleksandrowicz: joanna.aleksandrowicz@czteryczwarte.com.

Limited number of participants.
Cost: free of charge.

30.09.2013

PACKAGE ME MORE – September 2013


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30.08.2013

PACKAGE ME MORE – August 2013


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12.08.2013

Czteryczwarte for Jacobs coffee

Jacobs-velvet

Soon a newly designed packaging of Jacobs Velvet enters the market – the graphics were created by the designers from Czteryczwarte Brand Design.

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11.08.2013

The design of Iwostin's Anti-Age line in the final of the jubilee edition of the "Good Design" contest 2013.

Iwostin_rekomendacja

The design of Iwostin's Anti-Age line reached the final of the jubilee edition of the "Good Design" contest 2013. The line was created within the overall rebranding carried out by Czteryczwarte Brand Design for the Iwostin brand.

Moreover, other designs of our agency were honoured with recommendation, they included Łowicz Italian sauces line, the packaging of Smirnoff Black, the limited edition of Fortuna drinks (kosztela apple and klapsa pear) and the line of seasonal beers from Okocim Brewery.

The "Good Design" contest has been organized by the Institute of Industrial Design since 1993. It aims to promote well-designed products and services.

30.07.2013

100% success

Logiwcz-syropy

The new lines of Łowicz 100% jams and functional syrups have been on the market for a year and they are selling really great. Good sales figures, according to the brand owner, are largely due to the well thought-out packagings designed by Czteryczwarte Brand Design.

In 2012 Czteryczwarte Brand Design created packaging designs for two product lines of the Łowicz brand - 100% jams and functional fruit jams. The new packagings entered the market in August 2012 and as early as 1st quarter of 2013 the sales of syrups reached the annual target figures, whereas the sales of jams exceeded them considerably. Such good results were essentially achieved without any substantial spendings on advertising campaigns. In this case, the market success is to much extent the result of both a good concept and a distinctive design which attracts the consumers’ attention.

"The packagings designs perfectly pursue the new strategy of Łowicz - the brand that consumers should even more strongly associate with high quality and first-rate flavour from now on. In cooperation with our company, Czteryczwarte translated this approach into the language of design, demonstrating an excellent understanding of the adopted direction. The excellent sales figures are then the consequence of a thought-out marketing strategy", pointed out Monika Kolano-Wysokińska, marketing director of Agros-Nova.

22.07.2013

PACKAGE ME MORE – July 2013


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09.07.2013

The New Fortuna from Czteryczwarte

Fortuna-napoje_nagroda

Czteryczwarte Brand Design has created a new line of Fortuna products. The new designs of packagings are the response to the brand’s strategy introduced earlier this year, with the brand relying first and foremost on the rational values.

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01.07.2013

Redesign of the Tarczyn brand by Czteryczwarte

Tarczyn-soki

The agency Czteryczwarte Brand Design has redesigned packagings of juices and drinks produced by Tarczyn. The classic simplicity, quality and flavour are the brand’s values reflected in the 21 new designs of packagings which are just entering the market.

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16.06.2013

PACKAGE ME MORE – June 2013


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21.05.2013

Czteryczwarte for Okocim Brewery

Swietojanskie_rekomendacja

Czteryczwarte Brand Design won the pitch for designing seasonal beer packagings for Okocim Brewery. The first beers designed by the agency will hit the shelves in May this year.

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15.04.2013

PACKAGE ME MORE – April 2013


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25.03.2013

PACKAGE ME MORE – March 2013


Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

18.02.2013

PACKAGE ME MORE – February 2013


Interested in world packaging design? Have a look at our latest subjective review PACKAGE ME MORE.

28.01.2013

Czteryczwarte Brand Design with a fruity proposal for Wedel

Wedel

Beginning with the end of this January, Wedel products lovers will have a chance to develop a taste for the limited edition of the new fruit chocolate bars Maxi Smak, whose packagings have been designed by Czteryczwarte Brand Design.

For over 160 years Emil Wedel has signed the products with his name in order to authenticate the highest quality of chocolate. Our task was to create a new collection of packagings for three exceptional flavours: citrus fruits, black currant and peach.

While seeking a creative solution we wanted to retain the brand’s tradition, still we looked for a solution to clearly communicate the idea of strong fruit flavours to reach the younger target group. The assumption was to find the optimum graphic form to reflect the exceptional intensity of the fruit flavours. Being a cult brand, Wedel keeps looking for inspirational taste sensations. The use of an innovative product solution results in the consumers being able to enjoy even more fruity sensations.

The winning design “closes” the familiar brand identification in the fruit shape. In this way we have combined tradition with innovativeness. Additionally, the fruitiness has been underlined by the descriptor “maxi smak” (maxi flavour).

These packaging designs confirm that the “illustartive” trend, which was identified in the course of an interdisciplinary project conducted by Czteryczwarte Brand Design and 4P Research Mix, will continue to develop in Poland as well.

The appetizing and expressive graphics of fruits renders the packagings very clear and distinctive on the shelf.

The fruit chocolate bars packagings created by Czteryczwarte Brand Design will be available from the end of January to March.

11.01.2013

PACKAGE ME MORE – January 2013


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12.12.2012

Seminar “Sensual Naming”

Seminar-sensual-naming

A seminar “Sensual Naming” was held at our company’s place. It was presented by:

Monika Pazik – since 2003 she has been dealing with branding. She has published on naming in, inter alia, Rzeczpospolita, Pro-Kreacja, Marketing&More and Brief. She delivers her holistic approach to the students at Warszawska Szkoła Reklamy and Szkoła Mistrzów Reklamy. She is now doing her doctorate degree at Szkoła Wyższa Psychologii Społecznej in Warsaw. But first and foremost, she is on the Czteryczwarte Brand Design team where she specializes in analysing the condition of brands and, if necessary, “treats” them – from names to strategy to packaging (and more).

13.11.2012

Seminar “Archetypes in building brands”

Seminar-archetypes

13.11.2012 A seminar, organized by our sister-company Ambasada Brand Communications in collaboration with Kubuj Strategia, was held at our company’s place. The speaker was:

Darek Kubuj – over twenty years of experience in marketing, four years in market research (Demoskop), three years as a media specialist (TV Polsat, Optimedia), thirteen years as a specialist in brand building and communication strategy (Publicis, Ogilvy Brand Consulting), since 2010 co-founder and major strategist of the strategic consulting company Kubuj Strategia.

05.10.2012

Czteryczwarte Brand Design goes Italian for Łowicz

Lowicz-sosy-must-have

For a month, the new Łowicz sauces have been available to the consumers looking for truly Italian cuisine. The packagings for the Italian sauces line - Basilico, Arrabbiata and Puttanesca - have been designed by the agency Czteryczwarte Brand Design.

In terms of graphic solutions, the ready-made sauces make up a generic category – all key players’ packagings feature the same main graphic element, i.e. the illustration of a delicious and appetizing dish. The agency’s task was, on one hand, to place the new sauces in the category, and on the other, to make it visibly different from the competition. It was also essential to emphasize the unique recipe for the new Łowicz sauces – coarsely grated tomatoes are used in the production process (up to 175g for 100g of sauce) – plus original extras and herbs.

We have been looking for solutions to reflect the real flavour of Italian cuisine in a modern and elegant manner. That is why there are no photos of pasta and sauce on the label but an iconic pattern made up of small savoury tomatoes, and depending on the sauce, of basil, a chilli paper, capers and black and green olives. We have used various refinements in the design – partial varnishing or golden embossing. We have also managed to emphasize the exceptional character of the line on the back label – the usual bar codes were transformed into herbs. “It’s thanks to the balanced proportions and clear form that the design emanates naturalness and good quality at the same time,” says Anna Hołysz, a designer at Czteryczwarte Brand Design.

25.09.2012

Seminar “Packagings under scrutiny”

Seminar-packagings-under-scrutiny

25/09/2012 A seminar “Packaging under scrutiny” was held at our company’s place. It was presented by:

Michał Kociankowski, a market researcher and strategist, former strategy director in the IQS Group and Young & Rubicam Warsaw, a lecturer in market research at post gradutae studies at SGH, a trainer of PTBRiO, Principal of Market Research School, Head of Synergion Research and Solutions Laboratory.

Dominika Sikora – Senior Project Manager in Czteryczwarte Brand Design. She worked on designs for product brands (Fortuna, Delecta, Kamis, Karmi, Kasztelan, Bosman, Żubrówka, Soplica, Delicje, Luksja, Herbapol, Green-up), as well as on visual identification within corporate projects (Warbud, Medana, Polpharma).

Monika Pazik – since 2003 she has been dealing with branding. She has published on naming in, inter alia, Rzeczpospolita, Pro-Kreacja, Marketing&More and Brief. She delivers her holistic approach to the students at Warszawska Szkoła Reklamy and Szkoła Mistrzów Reklamy. She is now doing her doctorate degree at Szkoła Wyższa Psychologii Społecznej in Warsaw. But first and foremost, she is on the Czteryczwarte Brand Design team where she specializes in analysing the condition of brands and, if necessary, “treats” them – from names to strategy to packaging (and more).

24.09.2012

Czteryczwarte Brand Design responsible for new image of Śnieżka

Sniezka

Śnieżka has made its debut with the new visual identification. The changes relate to both the trade mark and the whole product portfolio.

The new identification is to build consistent product architecture image under the strong symbol of Śnieżka. “Change of the trade mark has made the brand more expressive and innovative, and the new elements of brand identification symbolize the wide range of the brand’s competence in various categories,” says Mr Tomasz Kosiński, v-ce Director for Marketing at FFiL Śnieżka SA.

The market has evolved quite over the past few years. Śnieżka has changed, too. A great deal of number of modifications and product innovations has been introduced.The constantly improved quality of the products called for a new identity to present the value of the brand Śnieżka in a more expressive way. “We cared about maintaining the image of a brand that is consumer-friendly and close to them. Still, Śnieżka’s trademark needed a definite change so that it could additionally communicate its high competence in a number of product lines, both decorative and specialist ones,” says Paweł Rosiński, Creative Director of Czteryczwarte, the agency which designed the new visual identification for Śnieżka.

26.07.2012

Limited Edition of Fortuna juices by Czteryczwarte Brand Design

Fortuna-polskie-smaki

In 2011 Agros-Nova decided to extend its portfolio of juices and drinks by a limited edition. The new line, introduced in the spring of 2012, comprises two exceptional flavours which are rare on the market, the mirabelle plum and the Oberland Raspberry apple.

The original flavours call for original packaging. The task, therefore, was to create a graphic concept to highlight the unique nature of the limited edition and make it stand out in the crowd of products on the shelf.
We looked for an inspiration amidst the motives connected with Polish tradition. Our strategy assumed to find a solution that was original, interesting and expressive. Consequently, we rejected a number of ideas such as cutouts, Łowicz stripes and laces on the grounds that they had been exploited.

The Big Idea put forward by Czteryczwarte Brand Design was a packaging stylized for the canvas created by an embroideress. This way of showing fruits directs attention to their Polish flavour (the Oberland Raspberry apple, the mirabelle plum).

It is worth mentioning that the very idea of embroidery and a universal form was particularly important to us. For majority of Poles, the embroidery patterns subsequently used on the packaging, is just a Polish embroidery. Still, embroidery specialists are bound to discover references to the Kociewskie embroidery.

At the same time, the hand-made embroidery triggers a sequence of desired associations with the cosy and warm feeling of the home, childhood visits to the granny in the countryside, with an embroidered small tapestry ... We do believe that through these endeavours the new packaging will not only attract the consumer's attention but will also win their hearts for its Polishness, familiarity, emotional proximity.

We feel that the concept "Embroidery" not only reflects the unique nature of the product but also writes into the latest consumer trends: a fad for handmade products and localiness, which are understood as the glorification of regional products and flavours.

26.07.2012

Redesign of Iwostin brand

Iwostin_rekomendacja

After winning the pitch, Czteryczwarte Brand Design has redesigned Iwostin brand. The effects are to be seen on about 100 new packagings which are gradually entering the market.

The activities included redesigning of the logo and overall refreshing of all the Iwostin dermocosmetic lines while maintaining the brand recognition. After 10 years Iwostin's presence on the market the client wanted to refresh the packaging of its products in response to the emergence of new trends, growing consumer needs and intense image activities of other dermocosmetic brands.
The aim was to improve the brand’s clarity and visibility on the shelf and to colour-organize the very logo as well. Simultaneously to the visual refreshing, new formulas of creams have been introduced into the selected cosmetic lines, reinforcing thus the perceived quality and effectiveness of the brand.

During the redesigning process we decided to retain the majority of white colour characteristic of dermocosmetics packagings, and to keep the colour codes which distinguish each line. To improve visibility and create stronger BI we used vertical layout of the names in each product line. As a result of breaking the horizontal layout, the packagings have acquired a more dynamic look.

A strong emphasis has been laid on the communication aspect of the packaging by, among other steps, itemizing the most important benefits of each cream. The choice of the font, as one of the most important elements of such a redesign, was crucial for the final effect. For the sake of the Iwostin brand world, we decided for a feminine and modern font. The Iwostin logotype has also been refreshed to become more concise, cosmetic, elegant.

“The proprietor of the brand was keen on retaining its continuity having in mind respect for the loyal consumers as the trust is absolutely essential in this category. That’s why we opted for evolutionary, nomen omen, cosmetic changes, which still globally improve the image shifting it towards higher quality, visibility, cosmeticity,” said Ms Dominika Sikora, Senior Project Manager at Czteryczwarte Brand Design.

11.07.2012

DESIGN TREND GUIDE – main directions in packaging design in the world and in Poland

Seminar-dtg

11.07.2012 a seminar was held at our company. Design Trend Guide is a study which we have created with the agency 4P research mix. The speaker was Ms Monika Pazik – a strategist at Czteryczwarte Brand Design.

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05.06.2012

Seminar “Packaging with an idea”

Seminar-packaging-with-idea

05.06.2012 a seminar “Packaging with an idea or how to design creatively and strategically was held at our company. The speaker was:

Dominika Sikora – Senior Project Manager in Czteryczwarte Brand Design. She worked on designs for product brands (Fortuna, Delecta, Kamis, Karmi, Kasztelan, Bosman, Żubrówka, Soplica, Delicje, Luksja, Herbapol, Green-up), as well as on visual identification within corporate projects (Warbud, Medana, Polpharma).

Monika Pazik – since 2003 she has been dealing with branding. She has published on naming in, inter alia, Rzeczpospolita, Pro-Kreacja, Marketing&More and Brief. She delivers her holistic approach to the students at Warszawska Szkoła Reklamy and Szkoła Mistrzów Reklamy. She is now doing her doctorate degree at Szkoła Wyższa Psychologii Społecznej in Warsaw. But first and foremost, she is on the Czteryczwarte Brand Design team where she specializes in analysing the condition of brands and, if necessary, “treats” them – from names to strategy to packaging (and more).

13.03.2012

Seminar “For the love of the brand”

Seminar-for-the-love-of-the-brand

13.03.2012 a seminar „For the love of the brand” was held at our company. The speaker was Ms Monika Pazik – a strategist of Czteryczwarte Brand Design.

Monika Pazik – since 2003 she has been dealing with branding. She has published on naming in, inter alia, Rzeczpospolita, Pro-Kreacja, Marketing&More and Brief. She delivers her holistic approach to the students at Warszawska Szkoła Reklamy and Szkoła Mistrzów Reklamy. She is now doing her doctorate degree at Szkoła Wyższa Psychologii Społecznej in Warsaw. But first and foremost, she is on the Czteryczwarte Brand Design team where she specializes in analysing the condition of brands and, if necessary, “treats” them – from names to strategy to packaging (and more).

07.03.2012

Delecta’s Stuffed Cupcakes by Czteryczwarte

Delecta-babeczki

Czteryczwarte Brand Design has created a new line of Delecta baking mixes. The product called Suffed Cupcakes is now entering the market.

Cupcakes is the most dynamically developing segment of baking mixes. Bearing this fact in mind, Delecta has extended its portfolio to include cupcakes stuffed with pudding, an innovative product on the Polish market. The packagings for the four flavours within the line have been designed by Czteryczwarte Brand Design.

While working on the visual concept, the designers from Czteryczwarte laid particular emphasis on exposing the subbrand. It was fit the product in the context consistent with the communication strategy according to which Stuffed Cupcakes are homemade delicacies which consumers can prepare on their own with their families. That is why the composition is full of warm elements which bring cosy interiors filled with light to mind. And the very cupcakes are shown in an incredibly appetizing way.

05.03.2012

Czteryczwarte for new Delecta’s starch jellies

Owocowy-kubek

The line Fruit Mug from Delecta, which is now being put on the market, comprises 5 starch jellies of the following flavours: strawberry, forest fruits, raspberry, green apple and cherry. This new product belongs to the category of single-serving instant desserts, the quick delicacies.

In terms of graphic solutions, the instant products make a generic category – all the players have similar packagings featuring a mug. Placing the new starch jellies into the category while being different from the competition was the major challenge for the designers from Czteryczwarte. Another issue was to underline that Delecta Fruit Mug is the most fruity instant starch jelly free from preservatives and artificial colourants on the market.

“While designing the new line of fruit-flavoured starch jellies we were aware that we had to write into the category and make the product understandable for the consumer. At the same time, we wanted to introduce new quality onto the shelf. For that reason, the creative solution we proposed was a mug with its outside walls covered in fruit. As a result, we emphasize both the product’s flavour and its fruitiness, and it is incredibly suggestive and appetizing as a whole,” said Dominika Sikora, senior project manager in Czteryczwarte Brand Design.

14.02.2012

Czteryczwarte BD designed exceptional line of Fortuna packagings

Fortuna_1l_maski

Czteryczwarte Brand Design has created the design of a limited edition of Fortuna drinks (Agros-Nova). The characteristic packagings with the motif of an exotic mask are now being put on the market.

Czteryczwarte’s job was to put forward an expressive packagings concept for two flavours inspired by South America and Africa. Creating the names was an integral part of the designing process. The products will be marketed in two ways, individually and in duopacks.
For that reason, it was a real challenge to come up with an idea of packagings that would occur as a pair, making a consistent whole, and offering at the same time an easy way to split the message and differentiate the flavours.

Finally, Agros-Nova, proprietor of the brand Fortuna, decided on the graphic line “The Masks of Fortune” and the flavours Amazonia (guava, orange, banana) and Africana (orange, pineapple, papaya).

The new Fortuna Flavours are available in a limited edition. Therefore, the designers from Czteryczwarte were keen on an idea which would emphasize this uniqueness and make that line highly distinctive on the shelf with juices and drinks. The selected graphic concept definitely fulfils these goals.

“By definition, a mask is something that pretends to be a face, that is why it so strongly attracts attention. It is a large, expressive symbol, easy to decode as one connected with the indigenous cultures of South America and Africa. We wanted to refer to more credible and inspirational ethnic motifs, seeking something that might be called the heart of those cultures and that might be associated with the essence of the flavour at the same time,” said Michał Ociesa, senior designer in Czteryczwarte Brand Design.

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