We faced the challenge of reinventing by means of design the original spirit of the brand Dermika – elegant, classy, with a mist of mystery; as well as to unify the packagings design.
Our task was to redesign Lech. The new design’s objective was to communicate the brand’s image qualities, i.e. being modern, premium, refreshing, invigorating, optimistic, confident, inspiring.
The design of “Kwaśne jabłko” was assumed to reflect the craft quality of the cider as well as to imply that it is an upmarket product.
© CZTERYCZWARTE GRUPA